What is the future of Coursera, edX, Udacity, FutureLearn, MiriadaX and other MOOC platforms?
Robert Ubell, a renowned online learning guru and consultant, has a clear view:
“MOOC platforms will provide full credit programs for a fee.”
“MOOCs proposition was destined to die because there was no finance in how to continue. This is why they had to find a transformative approach,” he adds.
“Programs from Georgia Tech and the University of Illinois are good examples. Their offering is connected to their revenue stream.”
In the interview below, conducted during the SXSW EDU conference this week in Austin, Mr. Ubell also highlighted the examples of UMass, University of Southern Florida Central, and University of Arizona State University.
Central New Mexico Community College (CNM) has become the first community college in the U.S. to issue student-owned digital diplomas through Blockchain technology. So far, CNM has issued 1,479 Blockchain-based certificates. A total of 356 of them have been shared on Linkedin.
“It is a very powerful tool for our students,” Dr. Tobe Phelps, CTO at this community college, explained in a conversation with IBL News last Monday.
CNM’s innovation in this field has been driven by the goal to “convert college-owned technology to student-owned technology,” added Mr. Phelps.
In August 2017, this institution joined the Blockcert pilot with MIT, and in November 2017 successfully issued the first certificates for their deep dive coding camp. Less than a year later, in August 2018 CNM announced that all of their graduates would receive optional diplomas.
Additionally, this community college recently entered into a partnership agreement and started the development of a blockchain education ecosystem, which includes higher-ed institutions, students, employers, as well as government agencies and other community members.
[Dr. Tobe Phelps pictured above during his talk at the Innovation Conference in New York on Monday, showing some of the issued blockcerts certificates.]
Increasing enrollment in online programs and degrees is becoming progressively more complicated in 2019.
Based on our experience serving a number of schools and universities, these are our ten most effective marketing ideas:
Video advertisements on YouTube, Twitter, Linkedin, and third party websites. Experts say that 65% of the population learns better by interacting with video rather than reading.
A mobile-friendly, quality-content and SEO-driven Website. Over 60% of all traffic comes from mobile devices. Around 93% of people use a search engine to begin navigation.
Content stories and Ads on Social Media. More than a billion people use these channels.
Google AdWords and banner advertisements in high traffic websites pointing to personalized, segmented landing web pages.
On-demand and interactive live lectures conducted by experts and top professors, along with a well-crafted email marketing strategy.
Testimonials and high-profile endorsements of the courses, programs, and degrees. This includes utilizing famous alumni.
Relevant blog posts, written by instructors, learners, and guests.
Promotional, rich in content articles, TV and radio reports, through a media-driven, non-stop PR campaign.
An iOS and Android app which includes all of the content functionalities and request-info features of the course, program or degree program.
Automated marketing strategy for some content on the website, linked to a CRM, such as Hubspot or Marketo. This allows gather important information on prospective students and utilize automatic follow-ups to remind them about your offers. Also, we suggest having a proactive call center strategy in order to ensure that prospective students speak with representatives and clarify their questions and ensure their investment in your program.
This newsletter about Open edX is a monthly report compiled by the IBL News staff, in collaboration with IBL Education, a New York City-based company that builds AI analytics-driven, revenue-oriented learning ecosystems, and courses with Open edX and other educational software.
Thirty-six speakers will perform on five rounds of Lighting Talks that will take place in the 2019 Open edX Conference, hosted by UC San Diego, March 26 – 29.
The edX organization has chosen, following its own criteria, twenty-eight 5-minute duration talks, which will be spread into five different rooms from 2 pm to 3 pm on Thursday 28. Most of the speakers belong to vendor companies that specialize in the Open edX software.
The Online Program Manager (OPM) business, with 60+ providers in a $3B+ market growing at 17%, will reach $7.7B by 2025, according to research by HolonIQ. Increased interest from learners, more offerings from colleges, and wider acceptance from employers will boost this growth.
OPM operators –which are dedicated to helping universities build, recruit for and deliver digital programs– have realized that online degrees are one of the fastest growing areas of higher education.
Revenue sharing is the dominant model in this industry but a fee for service, unbundled and hybrid relationships are growing fast.
Over six million students worldwide pursue higher education online, representing a $30B market today. In the US, online students make up only 15% of all higher education enrollments, while in China it is 10%.
The top 10 OPM players make up over half of global revenue. The US is the largest market by far, and VCs are very active. As recent transactions, we’ve recently seen how 2U invested in Keypath, Wiley acquired Learning House, Seek acquired OES, Grand Canyon spun out and acquired Orbis, Emeritus raised $40 million.
One of the main uncertainties is whether universities will embrace the OPM model and continue to outsource capabilities, or whether they will seek to build them in-house.
A well-elaborated handbook for teaching and learning with Jupyter saw the light this month. It is a first draft that aims to provide an entry point and a broad overview of Jupyter in education.
Coordinated by Prof. Lorena A. Barba, from The George Washington University, this handbook is intended for any educator teaching a topic that includes data analysis or computation.
“It is not just for educators teaching courses in engineering or science, but also data journalism, business, and quantitative economics, data-based decision sciences and policy, quantitative health sciences, and digital humanities,” say the authors of this open book.
Jupyter Notebook has exploded in popularity in the last four years as the favorite environment for data science. It has also grown as a platform to use in the classroom, to develop teaching materials, to share lessons and tutorials, and to create computational stories. Prof. Lorena A. Barba has been the main driver in the Jupyter for Education movement. Her courses at The George Washington University Engineering MOOC Open edX platform are a good example of Jupyter use.
Notebooks are documents containing text narratives with images and math, combined with executable code (many languages are supported) and the output of that code. This marriage of content and code makes for a powerful new form of data-based communication.
EdCast, whose corporate LMS is powered by Open edX, announced this month the acquisition of Leapest, a 2017-created, Netherlands-based learning marketplace that offers courses, certifications, and training programs to 1,600 business customers. The amount of the transaction has not been disclosed.
The CEO and Founder of Leapest, Sukhbir Jasuja, will be joining EdCast as its Executive Vice President and Managing Director of EdCast’s Blended Learning Marketplace.
“This acquisition will accelerate EdCast’s rapid growth in Europe and expand the company’s blended learning capabilities. With this step, EdCast also builds upon its success with ContentExchange, the global learning content marketplace focused on workforce upskilling,” said Karl Mehta, CEO, and founder of EdCast.
“This acquisition demonstrates how the LXP market is growing up. By acquiring Leapest, EdCast becomes both an LXP and a true content network, adding LMS features as well. This changes the game and has the potential to add tremendous new value for corporate training buyers,” Global industry analyst Josh Bersin stated.
Georgia Tech’s iconic Online Master of Science in Computer Science (OMSCS) will result in 1,500 graduates per year in two-to-three years, as predicted on Friday at a conference in Princeton University by Zvi Galil, Dean of the Georgia Institute of Technology College of Computing. This growth (see the graphic below) reflects the success of this program.
Around 1,000 students will be graduating in 2019 with the OMSCS, the world’s first accredited MOOCs, now on their fifth year.
Zvi Galil’s OMSCS lecture at Princeton–its 62nd talk–attracted dozens of students, including six enrollees in that Master’s as well as Mark Braunstein, who teaches Health Informatics. [In the picture above].
The talk will be posted by Princeton and IBL News by the end of the month.