Ideas to Boost Your Course Completion Rate

Mikel Amigot | IBL News

Completion rates of free massive online courses have traditionally been low, at an average of 5%. This is mostly because these online classes are not offering an appealing benefit in career advancement and do not include tutoring to follow up with learners.

In addition, requiring students to make an upfront payment, often with a minimal fee, show their commitment to the class. It is like in brick-and-mortar colleges: those who pay their own tuition are more likely to continue.

As an instructional designer, a good technique to increase engagement is to place a survey at the beginning of the course asking students how they will apply their new knowledge and what their expectations are.

It is also very helpful to feature the materials available for certain course intervals and include synchronous sessions and live office hours. Whatsapp, Slack, Twitter, Facebook or even Google Hangouts are efficient tools for a face-to-face conference.

This can be combined with group projects and peer assessments ––Open edX includes those two functionalities.

Naturally, discussion forums and problem submissions must be managed. Having at least one teaching assistant who interacts with students via forums, Piazza-style boards or email will end up motivating learners.

Chatbot agents and AI-Teaching AssistantsGeorgia Tech-style, which are able to personalize experiences are also an option.

Economic incentives, such as AWS’ or IBM’s cloud free-credit for young entrepreneurs, are smart approaches.

Imposing deadlines for course completion tends to work well but it could also discourage enrollment. A solution can be to keep parts of the course open without registration. (This possibility –available on Open edX, too– is beneficial for SEO purposes, since Google and other search crawlers can index your public courses.)

Finally, consider adaptive learning. AI-driven adaptive or personalized courses are becoming a reality. Behavioral Sciences and predictive analytics help learners succeed. New learning ecosystems are being designed with this requirement.

 

View: Are the Golden Years of Education Entrepreneurship Gone?

Mikel Amigot | IBL News

The push to launch start-ups is certainly over. In 2013, nearly 768 education companies were founded. Today that number has dropped below 125.

Within 18 months, from late 2011, we saw the launch of MOOC platforms Coursera, edX, Udacity and FutureLearn. In addition, in 2012, three more lifelong learning organizations were founded: Degreed, Minerva and Flatiron School.

After many tweaks, those companies finally found successful revenue models.

Looking today, something strange is happening. Creativity and entrepreneurial spirit haven’t decreased. But monetization is tougher, and investors do not have the patience they showed a decade ago.

Colleges and universities have mostly behaved as anti-innovation engines, mainly because of traditionalists within the faculty and administrators’ exclusive concern with revenue generation. Large corporations have concentrated on their core businesses, paying little attention to new forms of training and education. Non-profits and philanthropist-driven organizations have played it safe, too, promoting partnerships with traditional universities.

There is much to fix and new times will arrive. Higher ed institutions and businesses need to think differently in order to adequately respond to the new demands of lifelong learners.

An Institution Prepares Students for Jobs which Won’t Be Automatized

Mikel Amigot | IBL News (Boston)

Job automation has already started. Stats indicate that 10% of American jobs will be automated in 2019. An upsetting forecast indicates that up to 73 million U.S. jobs will be automated by 2030.

But there is hope. First: nearly 2 million new non-routine jobs which machines cannot easily perform are being created every year in the United States. Second: an increasing number of colleges and universities understand the challenge and are starting to prepare students who demand jobs which won’t be automated.

Foundry College is one of them. Its Founder, Dr. Stephen Kosslyn, addressed the issue yesterday during the Eduventures Summit in Boston with a physician example. “Diagnosis of illness will soon be accomplished well by machines. But sitting with the family to discuss treatment options will be difficult to automate.”

At least two skills are automation resistant: “Recognizing and responding to emotion when communicating and making decisions. And taking context into account when analyzing situations, creatively solving problems, and prioritizing goals,” Stephen Kosslyn said.

Foundry College, which is focused on what’s difficult to automate, has listed five key underpinnings:

  • Critical thinking
  • Creative problem solving
  • Clear communication
  • Constructive personal interactions
  • Good judgment.

To pair these essential skills, this institution has reimagined a future-proof, two-year curriculum. On the first year, Foundry teaches:

  • Critical Analyses
  • Practical Problem Solving
  • Clear Communication
  • Learning at Work
  • Working with Others
  • Managing Yourself at Work

On the second year:

  • Communicating and Conveying in Business
  • Navigating Work
  • Thinking with Software
  • Customer Service and Sales
  • Health Care Management
  • System and Service Management

 

View: A Model Involving Faculty for Course Design

Mikel Amigot | IBL News

The course development process usually tends to be too complex. As instructional designers, we schedule too many milestones and we overcomplicate things.

Two experts in the field shared their view at SUNY’s annual technology conference, CIT, which took part this May 29-31 in Purchase, New York.

Learning designers Joseph Stabb and Theresa Guillard-Cook [in the picture] described SUNY Oswego’s four-step process for course development: 1) Agreement; 2) Kickoff Meeting; 3) Schedule Set Up; 4) Final Course Review.

The second one is particularly critical. The most important questions in the meeting with professors are: “what is your vision and idea for your course? What would you like to do?” These obvious questions and answers are usually forgotten; consequently, the class becomes ineffective.

“The most important statement in this meeting is: you are the subject matter expert,” said Joseph Stabb and Theresa Guillard-Cook.

Regarding the third stage, a detailed development schedule with milestones and due dates is required. A template is necessary.

A well-defined process, based on continuous collaboration where faculty feel supported, will meet educational standards and drive student outcomes.

Georgia Tech Will Deploy this Summer an Improved Version of its AI-Based Teacher Assistant

Mikel Amigot | IBL News (San Diego)

A refined and revised version of Georgia Tech’s first AI-based teacher assistant will be introduced this summer as a way to enhance some of the syllabi at the school. This virtual agent, known as Jill Watson and developed by Professor Ashok Goel, will turn three years old.

Yakut Gazi, Associate Dean of Learning Systems at Georgia Tech, highlighted during the 2019 Learning Impact Leadership Institute conference, last week in San Diego, the fact that her institution “is leading efforts in Artificial Intelligence’s development”. “Many students of the OMSC degree didn’t know that an AI agent was responding their questions until the end of the semester,” she added.

Jill Watson is the result of the work of Prof. Goel [in the picture] with a team of graduate students in his Design & Intelligence Laboratory (DILAB). This team created this chatbot to answer routine, frequently asked questions in the forum for his online Knowledge-Based Artificial Intelligence (KBAI) class.

The original intent was to free up time for the course TAs (Teacher Assistants), so they could concentrate on more creative and less repetitive tasks. But an expected outcome arose: more learner engagement. Before Jill Watson, students averaged 32 comments per semester; after Jill Watson, each student averaged 38 comments per semester.

In the spring of 2016, once this AI-agent’s identity was revealed, the reaction was overwhelmingly positive.

One student wanted to nominate Jill for the Outstanding TA award, and not one student complained.

National news outlets such as the Wall Street Journal and Washington Post ran stories on her. Ashok Goel gave a TEDxTalk on Jill, and he was invited by the Gates Foundation in January 2018 to participate in a brainstorming session on the future of AI in education.

Georgia Tech’s motto is affordability, accessibility, and applicability, and Jill Watson can help human teachers deliver education at scale.

Georgia Tech: Jill Watson’s Terrific Twos

Canadian Educator Heather Payne Says that Tenure Should Be Abolished

John G. Paul | IBL News

One hour after delivering the keynote address of the day, Heather Payne, speaker and entrepreneur, tweeted: “Just told a room full of tenured professors that tenure is dumb and should be abolished and lived to tell the tale. Thanks for having me, State University of New York!”.

Heather Payne’s post was a rightful summary of an energetic conference that shocked many professors gathered in the auditorium of SUNY’s Purchase College in New York, during the second day of the CIT2019 event.

This young Canadian educator, founder and CEO of the HackerYou coding bootcamp, and named one the top innovators in North America, delivered a one-hour talk featured as “Starting from scratch. How higher ed needs to change its contract with its students”.

The main thesis was that “college isn’t designed for students”. Collectively, 44 million Americans owe $1.5 trillion in student loans. Besides, as she highlighted, there is a mental health crisis, with many students experiencing episodes of overwhelming anxiety. The university system has its origins in Medieval Europe, where the instruction was based on delivering lectures, and main teaching subjects were arts, law, theology and medicine.

“Higher education needs to be fully redesigned,” claimed Heather Payne [in the picture], before explaining how new colleges should function.

In addition to eliminating stadiums, as a metaphor of sports programs, Mrs. Heather stated that tenure should be eliminated, along with the research job. “No tenure. And professors should do no research”.

“Tenure is job protection that none of the rest of us have access to, nor is it something any of us should want for our society. It removes the incentive to improve and keeps professors in jobs they should move on from”.

“We want professors to spend their energy coaching, mentoring and guiding the leaders of tomorrow. Research in higher ed has been nothing but a distraction at most schools, taking away from the student experience”.

She proposed no tuition payment upfront and an income sharing agreement with students when they land their first job after graduating from college. This model is being implemented in her 30-employees, Toronto-based start-up, which teaches 9-week long web coding-related programs, helping learners transition from low paying jobs to $50k+ ones.

 

 

The New Standard LTI 1.3, which Allows Interoperability of Grades and Assignments, Excites the Industry

Mikel Amigot | IBL News (San Diego)

The new standard of LTI 1.3 and LTI Advantage is here.

These two open industry standards by IMS Global provide secure connections between learning platforms and the digital edtech ecosystem.

On May 15, the IMS Global Learning Consortium, specializing in edtech interoperability, announced the availability of Learning Tools Interoperability (LTI) version 1.3, a significant update to the core standard, along with three new services that comprise LTI Advantage.

This technology, which enables interoperability of grades and assignments and other data transfer, was in the center of the conversation of those of us who attended the Learning Impact Leadership Institute this week in San Diego, around six hundred professionals in total.

There are some LMS and portals early adopter achieving IMS certification, including Blackboard, Moodle, Canvas, Sakai, Cengage, Tsugi, Kaltura, McGraw-Hill and VitalSource. They were all prominently featured during the conference [see the picture above].

LTI Advantage, built on LTI 1.3, deep links and enhances the integration by provisioning usernames and roles, and exchanging the assignments and grades.

During the conference several LTI Advantage bootcamp sessions took place.

Participants saw demonstrations, were immersed about Caliper Analytics and proctoring specifications, and learned how to migrate LTI 1.x implementations to LTI Advantage.

LTI has long been the gold standard in interoperability for edtech, enabling secure plug-and-play integration of learning systems.

Dr. Charles Severance, who invented this tool, told IBL News that LTI 1.3 is making a real difference and LMSs without it could be out of the market.

Many attendees showed their excitement around the new standards and mentioned the alignment between K12/Higher Education and the industry.

An example was Terry O’Heron, Director of Operations at Penn State University, who highlighted how LTI and open standards expedited the integration process at his institution, which uses CanvasLMS.

 

 

[IBL News was one of the three media sponsors of the 2019 Learning Impact Leadership Institute Conference]

 

Chatbots Gain Traction Among Businesses – Now a Course About Them on edX

Mikel Amigot | IBL News

Chatbot–based customer services are increasingly in demand. Advancements in AI technology, natural language processing, neural networks and speech recognition are making chatbots more effective and affordable. However, they are still in an early phase of development.

These revolutionary applications – which allow users to engage in interactive conversations using text or natural voice – have the potential to save businesses a fortune – over 8 billion annually by 2020 according to Juniper.

Artificial Intelligence Chatbot technology is not ready to replace top customers agents when assisting customers yet, but is advancing rapidly. A well-performed human experience is unbeatable.

Trying to trick customers by making them think that an AI chatbot is a real person only speaks poorly about that company. Customers get easily annoyed if they are asked the same information repeatedly. If they feel that an algorithm is in the works trying to match the best response, they will inevitably feel played.

Antonio Cangiano, an IBM manager who teaches a class on chatbots on edX, highlights that these tools “augment humans, not replace them.” Despite being imperfect, they represent a growing business opportunity.

The mentioned course helps to build, analyze, and deploy chatbots powered by IBM’s Watson. In addition, it teaches how to make money by selling chatbot services to clients, even by deploying them in WordPress sites.

 

Analysis: Sebastian Thrun, Creates the University of Silicon Valley and the Fourth Degree

Mikel Amigot | IBL News

 

Sebastian Thrun, Founder, and CEO at Udacity, is not shy when he claims, in a recent post, that his company will become the “University of Silicon Valley”. “Every student will now have technical mentors, expert reviewers, career coaches, and personalized learning plans on their side, in every Nanodegree program,” he writes before welcoming everyone “to the future of e-learning”.

Class Central criticizes Sebastian Thrun’s missteps with its restructuring plan, initiated in late 2018, with three rounds of layoffs of 40% of its employees, and offices around the world closed or downscaled. In addition, Vishal Makhijani stepped down as CEO and the Founder stepped in at the company he created in 2012. The startup, with over $90 million in revenue, now employs 300 full-time equivalent employees and about 60 contractors.

Sebastian Thrun, 52-years old and born in Solingen, Germany, is a tough entrepreneur, who completed his Ph.D. in computer science and statistics in 1995 at the University of Bonn. He taught computer science at Carnegie Mellon and Stanford University and worked at Google as VP, founding Google X and Google’s self-driving car team. He led the development of the robotic vehicle Stanley which won the 2015 DARPA Grand Challenge. Thurn is also the CEO of Kitty Hawk Corp, a flying-car startup. He is known for his work on probabilistic algorithms for robotics. At the age of 39, he was elected into the National Academy of Engineering in DC.

He describes himself as “a scientist, educator, inventor, and entrepreneur”. What Sebastian Thrun doesn’t highlight, however, is the fact that he is running a company with the iron rod of a Wall-Street CEO –which isn’t that cool in elitist Academia. Instead,
he claims that his “mission is to democratize education by providing lifelong learning to millions of students worldwide.”

A scientist whose company has achieved the status of a unicorn of $1 billion is certainly not an easy sell in higher education. Being a billionaire and a genius scientist only happens in a Hollywood play. And superheroes as Tony Stark in Iron Man, are fictitious.

What everyone we talked to agrees on is that Sebastian is a relentless innovator in online learning.

He is convinced that more support results in improved outcomes for students and helps them to find better jobs.

“Only 4% of students ever complete a MOOC. At present, our Nanodegree programs have a 34% graduation rate, thanks to the tireless efforts of the hard-charging Udacity team. When paired with our new personalized mentorship programs in past experiments, cohorts have commonly exceeded 60% graduation rates.” (…) “For our Nanodegree Plus pilot, an independent accounting firm verified that among our career-seeking and job-ready graduates, 84% found a new, better job within six months of graduation. And for that 84 %, the salaries went up, by an average of $24,000 per person. So much that on average, those students recouped their entire Udacity tuition fee in just three weeks.” (…) “No other online learning platform provides this level of end-to-end personalized mentorship.”

Along with tutoring and mentoring, another signature area of innovation at Udacity is credentialing.

Sebastian Thrun states that Udacity’s Nanodegree program –with 75,000 graduates and 200 industry partners– is “the new fourth degree”, beyond “the three common university degrees — the Bachelor’s, Master’s, and PhD.”

“The Nanodegree program is well on its way to becoming a de-facto standard for hiring and corporate training in the tech industry. This is in no small part because partners like Google, Amazon, Facebook, AT&T, IBM, Mercedes, and so many others help us develop our curricula, and hire our graduates. If Udacity was an actual university, we would be “accredited by industry.” Who would know better what it takes to get a job at your dream company than our own corporate partners?”

Grand statements. It would be interesting to know what Stanford University, and other elite schools and platforms like Coursera and edX think about all of this.

View: Reaching the Right Audience for Your Courses on Twitter

Mikel Amigot

Twitter outranks YouTube, Facebook, and Instagram in online marketing effectiveness among businesses in the U.S. Around 75% of B2B business and 65% of B2C business use Twitter, according to Statista.com.

To gain effectiveness on Twitter, there is just one single rule: create high-quality content for your target audience.

However, getting real followers is a tough business. A fast way to grow organically is by paying for a Twitter Ads campaign; naturally, after having great content.

The practice of buying fake followers and interactions on sites such as AudienceGain.com or GetAFollower.com is dangerous. This can damage your reputation. Twitter warns that it can result in an account suspension.

With a Twitter Ads Campaign, note that the acquisition of followers is not guaranteed. Truly, you are paying for the opportunity to reach the right people for your business.

These campaigns enable you to use a variety of methods to identify your target audience, reach engagement and pursue business conversions.

There are two ways to begin advertising on Twitter: click on “View Tweet Activity” and “Promote your Tweet”, or go on your profile to “Twitter Ads” and “Create Campaign”.

In your promotional effort to drive engagement and revenues for your online courses, keep in mind that Twitter is a medium designed to encourage meaningful conversations and connections among users. Adjusting your marketing to this reality, while being authentic, is the way to go.

 

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