View: Education and Training as a Tool to Attract Customers and Enhance Presence on Google

IBL News | New York

Organizations are increasingly using education and training-based content as a tool to attract customers.

As the effectiveness of traditional online marketing continues to decline, education-powered marketing is gaining ground.

It not only builds trust with customers by providing them an intellectual betterment, but it also fuels existing content and marketing strategies.

Google’s craving for renewed and original content gets answered with new education and training related lessons, lectures, and resources.

This valuable knowledge posted online can be enhanced with certificates. Innovative organizations are understanding the importance of providing some sort of certification.

This is a list of some of the companies that apply education-based marketing:


• Hubspot

• Adobe

• Nvidia

• IBM

• Salesforce

• Databricks

• Hootsuite (Hootsuite Academy)

• Slack

• Autodesk

• AWS

• Mint

• Microsoft

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